Built by creators, for creators.

Our mission

Most growth teams we know are running a 5-marketplace business out of a spreadsheet. They upload to Cults3D, then re-upload to MyMiniFactory, then to Patreon, then they answer comments in 4 places, then they try to raise a price and have no idea what'll happen.

We built WebSTLs because the tools that mid-sized e-commerce brands take for granted — A/B testing, audience CRM, cross-channel inventory, real analytics — just didn't exist for growth teams. Marketplaces won't build them (their interest is the opposite). Shopify doesn't understand digital products, file licenses, or marketplace integrations. We had to build it ourselves.

What we believe

• Creators should own their customers. The marketplace shouldn't.
• Software should make the math obvious. If a feature doesn't add revenue, it shouldn't be in the way.
• Pricing should be transparent. No surprise fees, no per-feature unlocks, no annual contracts to access basics.
• Refunds shouldn't be punitive. Credit-on-bill is faster, cleaner, and keeps the relationship alive.
• Data is a tool, not a product. We benchmark you against peers in aggregate — we never share your individual numbers.

Our roadmap

We ship every two weeks. Recent additions: cross-platform inbox, Bayesian A/B testing, pooled-data recommendations, credit-system billing, physical-print support, full SEO controls. Coming next: auto-generated marketing renders, AI description generator, auto-slicing previews, and a buyer-side storefront search engine. Want something specific? Tell us — we read every email and feature requests jump the queue when they're from real customers.

Who we are

A small team of software engineers and ex-marketplace operators based remotely. We've shipped consumer products, e-commerce platforms, and developer tools. We don't take VC money — revenue funds the roadmap, which means we work for creators, not investors. If our software stops being useful to you, you should stop paying us.